Reading Copy

Writing copy requires a certain skill set that involves writing with the intention of selling. In order for a piece of copy to fulfill its purpose it needs to be written in such a way that it will be read with a persuasive tone.

The persuasiveness in a text is important in copywriting because it is written to inform the target audience of a product/service without pressuring them into buying it. Copywriting forms a part of content marketing. Although copywriting is used to inform the public, it is different from traditional advertising in the sense that it engages with the audience rather than force them.

How does a simple piece of writing become something that persuades and interests?

In order for copywriting to be effective you need to be able to read what has been written from the buyers point of view. Being able to approach a piece of writing from the buyers perspective is important in understanding what information should be given and how it should be delivered.
To accurately interpret how a piece of text will affect your consumer you need to first understand your target audience*.

Once you have gained insight into who you are writing for you will be able to read a text with the main objective being that you need to read the text in a way that they would.
Reading a piece of text aloud can easily pinpoint the monotonous use of language as well as if what is being said is filled with too much information and not enough value.

Of course the aim of the text is to inform the reader; but not to the extent in which they are just being given a bunch of facts with no reward at the end.
Copywriting therefor requires information being given in a subtle way so that it does not deprive the piece of writing of its value. The value of content is what separates content marketing from traditional advertising.
The content that is being created holds value, even when two weeks have gone past. It needs to give to the consumer- whether it gives information or entertainment is up to you, but it just needs to give.

Happy Reading (from your clients point of view)

* Your target audience consists of your ideal consumer. This means understanding their wants and needs when it comes to your niche, how they obtain most of their information (internet, newspaper, billboards etc), what influences their decisions (knowing your competition is important) as well as understanding which method of communication they prefer.*

Let Words be my Work

When the right words are all you need

Copywriting in a world full of content

Writing copy in a world full of content can seem daunting at times. Especially in a year such as this one where everything seems uncertain and not a single person is quite sure of what the future holds.

This year has been filled with small victories, minor setbacks, confusion and of course a lot of down time. This down time turned into a call for creativity in my otherwise busy life. Apart from baking a banana bread every third day and reading a book or two I had time to focus on the world of content and my copywriting.

Copywriting is a form of marketing that relies on gaining the customers interest through providing valuable and informative content. This content must be aimed at a specific target audience, needs to provide this audience with new information, be searchable as well as sustainable and most importantly, in the bustling world of content today, be shareable.

Through analyzing your audience and understanding what it is that they are looking for or what they could need without them even knowing is the first step in content creation. The words used in copywriting ultimately persuades in such a subtle way that the consumer does not feel that they have to purchase this product/ service but that they want to.

Creating copy in a world full of content requires knowledge. Not merely knowledge about the product/service being written about but also knowledge about who this is being written for. Along with understanding the who and whom you will need to incorporate search engine optimized content that is needed for your product/service to be found in an online search.

Yes, writing copy in a world full of content can seem daunting but that’s looking at the glass half empty. Ultimately in such a content rich world it is easier to gain valuable insight into what your audience responds to and what drives your audience to take action.

Drive your audience to action with the right words

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