In any industry a business does market research about their potential clientele.
They need to know what it is that their clients want, what it is that they need and despite those two crucial factors they also need to know what attracts them.
Being able to understand what is is that they are looking for is ultimately what will make you stand out amongst the crowd.
Similarly, as a copywriter, I also focus on what my client wants to achieve.
In a business as personal and specific as copywriting it is important for me to understand my client. I need to know their passions, what their business stands for and what their short-term as well as long-term goals are.
I then help them communicate this vision with the world through writing the words that are used on their social platforms.
Tanitia Writes becomes the megaphone through which the company is heard. Due to my words carrying so much weight in the image of the company it is important for my clients to know me as well as I know them.
If you follow my Instagramaccount then this picture is the one that has been posted for the last week or so.
In my previous post I mentioned that traveling is a big part of my life, and that can’t be emphasized enough.
In an effort for me to introduce myself I thought it would be best to reveal my favorite place on earth (granted I have only explored the USA). Out of all of the 24 states that I have explored and visited Wyoming will always be my home.
While working in America I lived in Florida, Maine, Arkansas, Wyoming and Arizona for 6 months at a time. As soon as I arrived in Wyoming I was mesmerized. Literally, even from my window seat in the airplane gazing at the Teton Mountains for the first time it was almost as if I could feel my heart settle in. Little did I know that experiencing the state of Wyoming would be the adventure that I have been craving.
For as much as I loved the people that I encountered in my months spent there it was the constant beauty of everyday life that called to me. Living in Wyoming I was in a state of awe; from early morning until I was gazing at the starry night sky.
It’s not the mere surroundings or the people but rather the possibility of adventure everyday that makes Wyoming so captivating and the most rewarding state that I have lived in. It was in between these mountains and surrounded by the river that I was able to explore my love for writing on a deeper level. I managed to write poetry like never before and was able to start a manuscript (or two). I fell in love with writing again because of this place, and it was because it gave me a chance to find myself again.
Sometimes the getting to know someone is the most important part; especially if you will be working with them. Before anyone ever considers working with someone they require an interview; whether it be telephonic or in person or even over a video call. It’s important to know the person who you will have to work with and speak to on a daily basis.
And I understand that.
I just returned from a winter season in Arizona (a season that was cut short due to Covid-19 unfortunately). I work in the hospitality industry in the USA and believe me when I say that I understand the importance of knowing your co-workers. Every person is unique and therefor every person experiences the exact same situation in a different way.
As a copywriter I need to get to know my clients. I want to know their hopes and dreams (as idealized as that sounds) because in some way I am helping them achieve these dreams. I am a silent partner in their goals, my work an investment in everything that they could possibly achieve.
Yes, I simply work with words. But words are my hopes and dreams, I live for them. I live to write them and most importantly I live to perfect them.
Apart from writing, I love reading. I am currently reading the witching hour which I am attempting now for probably the 3rd time. I love hiking and nature and while I was in Arizona I managed to go to the Grand Canyon twice and the second time that I was there it still had some snow in the crevices which was quite a sight to see. The little town of Sedona definitely called to me quite a few times with the orange rock and “good-vibes” energy protruding from it. Luckily I was able to go for a hike in the superstition mountains where the Saguaro cacti stand tall and proud. Traveling is a big part of my life and I am so fortunate to have seen as much of America as I have.
Content consists of the material you provide your audience with. Whether it contains just simple text, images or even quotations; it all forms a part of your content.
In a world where images, quotes and links are all shared within one click you don’t just want content.
You want desirable content. You want to capture your target audience with just a few words, keep their attention with a picture and convince them into action through persuasive use of all of these aspects put together.